🎭 Professor Jacket: The Creator Who Found His Purpose in AI Music
- Matthew St Onge
- 16 hours ago
- 3 min read
What happens when a musician from a small Ohio band discovers AI—and ends up building a full-blown digital record label with entirely fictional personas?
You get Professor Jacket Music—a world where Western outlaws rap over trap beats, Gen Z pop stars forget how to spell their names, and the music is powered by one guy’s creativity and a whole lot of Suno.
But behind the characters and music videos is a deeper story. One about loss, reinvention, and rediscovery.
“AI music brought me back to my creative place.” — Bobby Clark, aka Professor Jacket
Let’s break it down.
🎸 From Local Band Dreams to Creative Burnout
Bobby was part of a rock band called FILTH—grinding it out, playing music while juggling day jobs. Like so many indie musicians, the spark was there… but life got in the way.
“I really enjoyed making music during that era of my life. It gave me a confidence I couldn’t find anywhere else.”
But when the band fell apart, Bobby tried going solo—and struggled.
🤖 The AI Pivot: Music Reinvented
Then he found Suno AI.
By October, he’d released his first 20-track album, Witch Tunes: A Horror Anthology. Every track had visuals. Some had full music videos. It wasn’t just output—it was obsession.
By March, he’d finished his second album Breaking Reality, releasing a new track every week.
But here’s the thing: He still wasn’t gaining traction.
So he asked the big question:
“How can I make myself stand out from every other AI YouTube channel out there?”
🧪 The Answer: Build a Record Label… With Fictional Artists
Bobby created Professor Jacket Music—a concept label featuring a growing cast of characters with their own lore, personalities, and online presence.
Meet the first two:
Madisynn – A gold-dripping Gen Z pop diva who lives like it’s always Saturday night at the mall.
Colton Lynch – A western hip-hop outlaw who rides the line between justice and revenge with a six-shooter and a mic.
“Each character replies to fans in character. They have their own voice, their own vibe. It’s like musical cosplay meets digital storytelling.”
He’s also teased a space pop star and a metalcore mermaid trio. And yes, we want them yesterday.
💬 What We Talked About in the Interview
✅ Why the band breakup nearly ended his music dream✅ How AI gave him both creative freedom and mental clarity✅ What it takes to go from hobbyist to community builder✅ Why character-driven personas beat generic branding✅ The importance of storytelling and visuals in AI music✅ His honest thoughts on platforms like Suno, Udio, and the AI creator space
“To me, AI music is like a public diary. It’s how I process the world.”
📣 Advice for AI Creators Starting Out
Bobby’s advice is simple—but worth repeating:
Use your strengths. Whether it’s video, writing, voice, or visuals—lean in.
Don’t expect instant success. Just keep showing up.
Make it personal. Music only connects when it means something to you first.
Build something no one else can fake. That's your moat.
🎧 Want to Hear What This Looks Like?
Check out his YouTube channel for full tracks, visualizers, and character appearances:
✍️ Final Thoughts
At AIDIY, we love creators who don’t just use AI tools—they stretch them, bend them, and build something weird and meaningful in the process. Bobby is doing that. Not just with characters, but with character.
This episode is for anyone who’s hit a creative wall… and decided to knock it down with a little help from technology.
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This feature is part of our ongoing mission to spotlight bold voices in the AI music space. If you want to be featured, submit your music here.
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