Nobody Will Care (Soon Enough)
- Matthew St Onge
- 10 hours ago
- 3 min read

We like to think we're standing on principle. That we’re drawing a line in the sand against the rise of AI music. That we’re defending what’s “real.” But let me tell you something I’ve come to realize — and I didn’t want to admit it:
Eventually, nobody will care.
Not the labels.Not the fans.Not even the artists.
It all fades. And if you don’t believe me, watch what happened with Facebook, Tipper Gore, and even Crown Vics.
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Why the Outrage Fades
There's a term for this: habituation.
Something starts out shocking, even disgusting. You swear you’ll never accept it. Then… time passes. You see it more. You hear it more. The anger wears off. Eventually, it becomes normal. Maybe even invisible.
I used to hate the sleeker police cars after the old Crown Vics were retired. I was outraged when Facebook changed its layout. People thought “explicit lyrics” warnings would destroy music sales. They didn’t.
AI music is no different.
Tagging AI Music: Who’s Doing It and Why It Doesn’t Matter

Right now, there's a push to start tagging AI-generated songs, and one of the biggest platforms — Udio — is already on board. They've partnered with Audible Magic, a company that specializes in content identification and audio fingerprinting.
The idea is that any song created through Udio can be automatically tagged as AI-generated, using digital fingerprints or embedded metadata. Some distributors are trying to build on this, claiming they can detect AI music with 100% accuracy (spoiler: they can’t — I’ve tested it).
So why is Udio doing this?
Probably not for you or me. More likely, it’s to show good faith to the labels currently suing them — Sony, Universal, and Warner. It’s a way of saying, “Hey look, we’re playing by the rules.” That kind of optics can matter in court.
But here’s the truth: they’re not suing over AI music. They’re suing over how it was trained — their catalogs being used to teach the models. This isn’t about ethics. It’s about leverage.
And in the end? Even if tagging becomes universal, people won’t care. The tag will fade into the background noise — just another checkbox nobody reads.
The Tag Will Become the Norm
If this tag becomes common — a little AI symbol, a watermark, a note in the credits — do you really think people will stop listening?
No. The opposite.
It’ll just become part of the wallpaper. Another thing we scroll past.Another thing we forget to question.
Just like we did with auto-tune, sampling, loop packs, and DAW quantizing.
Eventually, it won’t be a warning — it’ll just be a footnote.
This Isn’t a Fight You Can Win (And That’s Okay)
There’s no putting the toothpaste back in the tube. AI is already here. The tools are improving, the adoption is accelerating, and the outrage? It’s temporary.
So maybe instead of fighting it, we should get smarter about how we use it. Learn where it fits. Understand the ethics. Push for transparency. But let’s not pretend that outrage is a long-term strategy.
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Also, if you’re able to support a cause I believe in, check out the John Fawcett Foundation. They bring mobile clinics to remote villages and restore eyesight for free. Seriously good people doing life-changing work.
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